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NMS-Adaptive-Logo-400pxThe Organisers of Cowes Classics Week are delighted to announce that NMS-Adaptive has joined the event as technology supplier. NMS will be providing a bespoke text messaging service during the event to enable the organisers to keep in contact with competitors with important event information.

New Media Software specialises in the development and support of leading-edge technology and affordable communication software products for the SME and Mid Markets. This includes desktop applications for screen-popping and SMS, call recording, outbound dialling and online applications including chat and web forensics.

The Adaptive team, led by Managing Director Phill McGowan, who is a regular competitor at Cowes Classics Week, are the winner of several prestigious business and technology awards including Comms Business "Best New Product" award and institute of Sales and Marketing Management Rising Star BESMA for "Best Use of Sales Automation". Phill has been developing technology product ideas into profitable businesses since 1992. He led the design and the development of the Adaptive Suite as a range of call-centre style technology products for the SME market with a focus on usability and affordability. By partnering with established SME sales channels, Phill has built an industry-recognised brand for quality, affordability and service.